Rethinking media monetisation
for the AI & privacy era:
driving revenues
with future-proof strategies.

Alessandro De Zanche

Alessandro De Zanche

ADZ Strategies founder
Driving change

Media monetisation

A consultant and advisor, working closely with media, sports, and retail clients to help them monetise their brands and assets, navigate the complex technology and vendor landscape, and implement their visions. For companies in need of boosting their revenues, relationships, and data in a changing market.

Tech & privacy as a competitive advantage

Media owners are facing unprecedented challenges and opportunities due to technology and regulatory shifts. I help them leverage these changes to their advantage, by creating strategies built on privacy, data, and value to audiences and partners.

Future-proof business models

Current technology changes and privacy regulations demand a new mindset in the design and execution of business models that are sustainable, scalable, and innovative. I support clients in replacing outdated approaches with future-proof solutions.

Organisational Transformation

I lead change initiatives to diversify revenue channels and align the entire company behind strategic goals. My focus is on creating complementary and coordinated contributions across channels and teams.

Artificial Intelligence as a differentiator

Artificial intelligence is a powerful tool for media owners to differentiate themselves and increase competitiveness, but also a potential threat to their identity and values. I support the introduction of AI within organisations while avoiding the danger of commoditisation and loss of control.

Past and present

Employers and clients

From across the industry


Alessandro brings wisdom, experience and healthy provocation to the table, articulate in his diagnosis of issues as well as dependable in identifying new opportunity.
A vocal advocate of media owners taking control of their inventory & data supply-chains, ADZ is a dependable advisor for any asset owner navigating this rapidly-evolving global market.
Danny Spears
Chief Operating Officer, The Ozone Project
Alessandro possesses an uncanny ability to understand all the various moving parts of an increasingly complex digital marketing ecosystem and distil it down into clear and concise business strategies for his clients.
He’s never been afraid to challenge the norm, to voice an opinion or to point out a different way of doing or thinking about things with clients or internal stakeholders.
In a fast-changing world, where technology is transforming existing value chains, businesses need more Alessandros!
Richard Foster
Chief Revenue Officer, Infosum
Every time I have the pleasure of working with Alessandro, I am always left impressed with his creative approach and lateral thinking to problem-solving.
Chris Hogg
EMEA Managing Director, Lotame
Alessandro is not only one step ahead of the data economy at all times, but has a rare talent in his field of being able to communicate these industry leaps, strategies and technologies in digestible, friendly and hyper relevant ways. Also happens to be one of the nicest guys in media.
Oliver Lewis
Group MD & Founder, The fifth
Alessandro is a seasoned expert that profoundly understands the ins and outs of the (too) complex advertising ecosystem. But what I most admire is his passion for making this ecosystem fair and transparent, which is what currently is lacking.
Richard Benjamins
Chief AI & Data Strategist, Telefonica and author
Alessandro has a unique ability to understand where regulation and economics is taking the media ecosystem, and paint a clear vision for how the industry moves there without being burdened by old ways of working.
As regulation and platform changes close in, Alessandro is unafraid to speak the truth about the consequences, but also clearly articulates what every media owner, brand and ad-tech company needs to do to thrive through these changes. Alessandro has been a close advisor throughout our time building Permutive.
Joe Root
Co-founder and CEO, Permutive

Packages and Solutions


From Audit to Implementation

Experience and projects


Employers and Clients