An independent expert who embeds himself with his media brand and retail clients, supporting the development of solid monetisation strategies, helping them to regain control of their revenues, most valuable assets and relationships, and navigating the technology and vendor universe with the goal of bringing their visions to life.
Technology and regulatory changes are disrupting the media, marketing and advertising sectors, but at the same time opening a wealth of new opportunities. Media owners can and must regain control of their assets and return to financial self-sustainability.
A unique opportunity to create future-proof business models that connect the dots between privacy, data, people, engagement, products and revenue in ways that work for everybody: the media platform and its audiences, customers, and advertising partners.
Leading change by rebuilding or strengthening a media owner's own digital foundations: data, privacy, subscriptions, advertising, user experience. Maximisation of assets' monetisation by making them work together and creating unique high quality propositions.